For Jody and Joe, Mahina’s owners, building the ultimate boutique has been an absolute labor of love. It was our goal to create a store that evokes a feeling of shopping your most fashion-forward friend’s closet; a perfectly edited collection of soft, breezy sundresses, wearable tops and subtle-yet-striking accessories, just ripe for the picking. And we've always tried to keep things from being too expensive, so that dress you just have to have is never out of reach. Maybe that’s why we’ve been voted Maui’s “best boutique” for seven years running (2008 to 2014) by the readers of Maui Time Weekly.
We opened the first Mahina in June of 2006 in Paia, on Maui’s North Shore. Since then we’ve grown to nine stores across four islands (Maui, Oahu, Big Island and Kauai) and this online store.
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Jody does all of our buying, so blame her when you look amazing. She starts every day with an intense yoga class followed by an overpriced latte (don’t judge, we all have our things), and then commits the rest of her workday to the relentless pursuit of sartorial perfection.
Though Joe always dreamed of becoming an entrepreneur, he never, not once, not even for a second, thought it would be in women’s fashion. When not working, you can find him doing yoga, trolling the music world for great indie bands or writing and recording bad songs that nobody will ever hear.
For fashion inspiration, we rely less on magazines and more on watching what girls on the streets are wearing. We’re always in awe of the natural sense of style and the way you ladies put yourselves together. From a trip to the coffee shop to a night out, we consider it all research. Yes, drinking cocktails and watching out for the latest fashion trends is tough, but someone has to do it!