If you've made your way to this page, you might be looking for the same selection of items we offer in our stores. We made the decision some time ago that fully translating our in-store experience online presented more challenges than we initially anticipated and diverted our focus from enhancing our customers' in-store experience.

Instead, we've dedicated our online shop to supporting a cause that is very near to our hearts and home. Here, you will find our special edition Maui Aloha Crewneck. All of the proceeds from its sale will go directly to Aloha in Action, which continues its vital work supporting the local community deeply affected by the 2023 Lahaina Fires.